PayPal is still dominating the global payments scene, with close to 50 million downloads in the first half of 2022. You can see the overall list of download leaders for H1 2022 here.
PhonePe, which is not far behind PayPal, is a bit of a Super app. Used almost exclusively in India, it enables users to do everything from send friends money, buy ecommerce goods, invest in stocks and more. While super apps are less common in the United States, PayPal and Cash App are both heading that way, continually adding abilities to generate a larger share of the market and access more user data.
A stark contrast from last year’s download leaders is that there are no crypto apps here. Their mobile app performance data has been falling significantly since November 2021. If you want to dive deeper into the crypto app market, grab a hold of this digital currencies playbook.
PayPal takes a back seat, and by a substantial margin, to Cash App when we zoom in on the U.S. market. You can learn more about how Cash App has acquired a $h!* ton of users through our work with Digital Turbine in the Inaugural BRAG index. You’ll notice the top five apps are well known for peer-to-peer payments as being able to send friends and family money is a massive need. I often think restaurant POS systems owe Venmo a debt because it took away the need for them to innovate splitting the check. As for Zelle, I’m still a bit befuddled as to why so many people download the app when it’s accessible via your everyday banking app but maybe it’s easier to navigate.
We broke out baking specifically because it’s a fun area mixed with legacy providers and mobile-first banks. Typically we see Chime at the top of the list but Capital One has really turned on the juice since March 2021. So far this year, only four of the top 10 download leaders are mobile-first. While we did not create a separate list for retail trading apps, you can get all the info and insight you crave there by clicking the blue button below.
Trendlines in Retail Investing Apps
