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Pricing

Temu makes inroads into Amazon’s user base

December 31, 1970

Tom Grant

December 31, 1970

In just a year since its launch, Temu has made impressive strides into Amazon’s user base, marking a significant shift in consumer behavior. Over 40% of Amazon users now use Temu, and early adopters from September and October 2022 spend more time on Temu than on Amazon. Temu has seen strong engagement from female users in particular who open Temu 50-60 times per month compared to the average user’s 40-45 times.

Interestingly, Amazon users who also use Temu spend more time on Amazon than Amazon-only users, potentially indicating they are eCommerce power users.

Temu’s rapid penetration of Amazon’s user base, the compelling engagement of female users, and the dynamics of cross-app usage between Amazon and Temu users signifies a transformative shift in the digital shopping landscape.