Apptopia
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Demographics, customer segmentation, and granular usage insights
Advertising
Learn which creatives and strategies perform the best.
SDKs
Track which apps install or uninstall over 2,900 SDKs
DATA
Audience
Demographic and cross-app usage insights
Features (X-Ray)
See app classification insights for every app and mobile game
Reviews
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Search
Insights on paid and organic search results for 75K+ keywords
DATA SPOTLIGHT
Nightingale Model
Incredibly accurate modeling, built on multiple sources of truth, and backed by years of testing and research.
Sector Insights
Sector Insights
Fintech
Sector growth, user trends, and competitive analysis of AFRM, SQ, COIN, PYPL and HOOD,
Ridesharing & Food Delivery
Sector growth, user trends, and competitive analysis of UBER, LYFT, DASH, CART and GRUB.
Social Media
Sector growth, user trends, and competitive analysis of META, SNAP, PINS and GOOGL.
Insights
Dating
Sector growth, user trends, and competitive analysis of BMBL, MTCH and GRND.
Sports Betting
Sector growth, user trends, and competitive analysis of DKNG, FLUT and MGM.
Data spotlight
Uber vs Lyft: cross-app usage
Explore user data and insights on top apps in the ridesharing sector.
Pricing
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App Economy
Dating
Social Media
MTCH / BMBL / GRND – Dating Mid-Quarter Update and MTCH Investor Day
Tom Grant
December 18, 2024
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Investing
Opportunity in SPACs with a mobile presence
Tom Grant
March 29, 2022
Entertainment
HBO Max & Discovery+: the whole may be greater than the sum of their parts
Adam Blacker
March 29, 2022
Investing
Alternative Data Balances “Asymmetry of Information” for Asset Managers
Tom Grant
March 28, 2022
Commerce
Sneaker apps continue to grow in popularity
Adam Blacker
March 21, 2022
Fintech
Investing
The number of Web3 apps available for download is growing almost 5x faster in 2022 than in 2021
Adam Blacker
March 18, 2022
Investing
Where public equity investors could have used Apptopia data for Q4 2021 earnings
Tom Grant
March 16, 2022
Travel
No-frills airlines Ryanair and Spirit impress with their mobile apps
Taru Uppal
March 16, 2022
Travel
Hopper and Vrbo threaten Airbnb’s share of short-term home rental demand
Taru Uppal
March 14, 2022
Fintech
Personal Finance App MAUs Climb to All-Time High
Adam Blacker
March 10, 2022
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