This was first published March 13, in our weekly newsletter Apptopia Insight. To receive insights like this weekly, sign up here.
- (Financials) Fintech surging → fintech app downloads are surging, led by apps with Crypto exposure. Coinbase downloads are up 40% YoY, and in the last week of February rose to +75% YoY. Robinhood & SOFI are also seeing a boost.
- (Retail) Ecommerce slowing, but Temu driving trends → Temu downloads are negative in the US year-over-year after slowing in recent months. Excluding Temu, Ecom trends look flat to up YTD (+4% YoY in Feb).
- (Travel) OTAs soft start → Travel app downloads are soft YTD. OTAs look negative year-over-year, with the exception of Airbnb (pushing more users to the app, which has driven strong growth in downloads). Ex-Airbnb, OTAs are down 15% YoY in February.
Mobile macro heatmap
Within Financials, fintech app downloads are surging, led by apps with Crypto exposure. The surge picked up significantly towards the end of February – with COIN DAUs spiking to +143% YoY and HOOD up to +90% YoY this past week. SOFI is also seeing a boost, driving positive trends for Consumer Finance apps.
Retail app downloads continued to slow, decelerating since September. Within Retail – Ecommerce downloads have slowed to +1% YoY. The largest driver is Temu – Temu downloads are negative in the US year-over-year after slowing in recent months. Looking at Ecommerce Ex-Temu, trends are more mixed with downloads actually positive in February +4%.
Travel app downloads have been weak in recent months – with most travel categories experiencing a slowdown after strong post-COVID rebounds. Within Travel – OTAs are off to a soft start with downloads down -7% YoY, though Airbnb bucks the trend with strong download growth in recent months. Excluding ABNB – OTAs downloads are -15% YoY.
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