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App retention is hard. Get the data you need to keep users coming back

Easily understand usage and retention trends across every category and country to benchmark performance, create well-timed campaigns, and identify commonalities amongst the apps that best retain their users. Easily compare your own 30-day retention curves against category and market leaders.

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Category Benchmark

Benchmark retention performance against category averages

Evaluate your campaigns

Inform campaign strategy by analyzing retention trends for similar apps

Drive product improvements

Analyze apps with strong retention to enhance product and marketing strategies