App retention is hard. Get the data you need to keep users coming back

Easily understand usage and retention trends across every category and country to benchmark performance, create well-timed campaigns, and identify commonalities amongst the apps that best retain their users. Easily compare your own 30-day retention curves against category and market leaders.

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Category-benchmark

Category Benchmark

Benchmark retention performance against category averages

Evaluate-campaigns

Evaluate your campaigns

Inform campaign strategy by analyzing retention trends for similar apps

Drive-improvements

Drive product improvements

Analyze apps with strong retention to enhance product and marketing strategies